September is here, and with spring comes spring cleaning…
Spring cleaning is a tradition for many people and is a time to dust off (literally) and come out of winter clean and clutter-free. So why not spring clean your online marketing strategy as well?
Spring is the perfect time to audit your online marketing. Take a long look at your digital platforms and ask yourself the questions below.
- How consistent is your branding across all of your online marketing platforms?
- Is your social media content interesting to your followers?
- Can customers find the information they need on your website?
- Does the information across your marketing platforms align with your business goals?
- Do you know what your marketing goals are?
If you answered “no” to some of these questions then it may be time to develop a bright new digital marketing strategy. To help you, we’ve put together 5 easy steps for spring cleaning your digital marketing strategy.
1. Upgrade your website and declutter your content
Design trends are constantly changing so you may find that your website design is a bit outdated and needs a fresh look. Hire a website design company who will be able to redesign the look of your website.
You, or your website developer, should also take some time to go through every nook and cranny of your website to ensure everything is working as it should be. Check that there are no broken links, no missing images, no unnecessary pages (outdated services and products), and that your forms are working correctly.
Is the information on your website current and to the point? Can people find what they are looking for easily? Have you optimised your content for SEO?
It is important to ensure that the content on your website is up to date and relevant, as well as in-line with your current brand and business goals. Your content should also be clear and to the point to make it easier for visitors to find the information they need. To get started, read through your current website content and fact check each point to be sure that your content is up to date.
Search engine Optimisation
Take your content once step further by ensuring that it is SEO-optimised so that you can rank on Google and other search engines. For the best results hire a professional SEO copywriter to assist you with your website copy.
2. Freshen up your digital branding
Does your CI need a facelift? Is your logo outdated? Does the look and feel of your brand match the current trends? Sometimes change is good as it can make your business seem more appealing to potential customers or clients.
Ensure that your branding, including your logo, colours, tagline, tone of voice, and “about” info complement your current business goals and identity.
Is video part of your online marketing strategy?
Part of updating your brand is not only updating your logo and design elements, but also upgrading the format of your content. Video is becoming more and more popular, and adding video marketing to your digital marketing strategy will really give your business a boost.
3. Update your social media
Is your business keeping with the times? Are you posting the right content to the correct platform? And, are you making use of paid advertising? Social media changes all the time and if you aren’t keeping up to date with the trends it is easy to be left behind. Take some time during your digital marketing spring cleaning session to really focus on your social media marketing.
Many businesses have social platforms that they created years ago and never use. If you have a Twitter or Pinterest account that you never update rather deactivate it. Focus on the platforms that you use regularly, and those that give good ROI.
Are you social media profiles up to date?
Check that your info is correct and up to date. This includes your about info, operating hours, contact info, and page settings. Also ensure that your banners and profile pictures are the correct sizes and in line with your current CI.
4. Polish up your online marketing strategy
When you have too many balls in the air you tend to start dropping balls, and that is the last thing you want to do when it comes to digital marketing.
Here are a few of the most popular digital marketing strategies:
- PPC Advertising
- Content marketing (including video marketing)
- Email marketing
- Social media marketing
The truth is that you don’t need to make use of every form of digital marketing to be successful. You do however need to make use of the correct marketing channels for your type of business and your audience.
Look at which channels are bringing in results – whatever your marketing objective is, your marketing strategies should work towards that.
5. Set KPIs and check your online marketing strategies against your goals
Do you know what you are trying to achieve with your marketing and are your current strategies helping you reach those goals? Many small businesses are investing a lot of money in digital marketing but aren’t sure whether their marketing strategies are actually effective. In fact, many businesses don’t have clearly defined marketing goals and KPIs (key performance indicators) set to track their marketing efforts.
We have written an article on How to Track the Success of Your Digital Marketing Campaigns that will help you with this!
Is the idea spring cleaning and decluttering your own marketing strategies daunting ? Then ask the experts! Our team at MBG Media is made up of marketing specialists that are experts in their field. Therefore we can assist you with a full digital marketing strategy, or minor tweaks and upgrades.